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Today, hotel digital marketing is no longer just about personalisation. While it’s still a key player, there’s so much more happening that’s reshaping how hotels connect with guests. As a marketer working in a hotel or hospitality business, if you want to stay ahead, you need to keep up with the shift.. In this article, we’ll explore 7 key trends driving this transformation – and why ignoring them could put your hotel at risk of falling behind. The shift from third-party to first-party data For years, third-party cookies helped hotels track potential guests and target them with personalised ads. But…

In marketing, there are two strategies for reaching potential customers and leads: inbound and outbound. Today’s digital era is flooded with options, content, and promotions at every click. Before investing in a product or service, users want to feel powerful in their buying choices. Therefore, inbound marketing is often preferred over outbound marketing. As you will find in this article, inbound marketing is an organic way to bring customers to your product or service via quality content, resources, or information. This process generates quality leads and allows users to find what they seek.What is Inbound Marketing?Inbound marketing, or inbound strategy, is…

In today’s competitive automotive landscape, dealerships must look beyond traditional consumer sales to thrive. Business-to-business (B2B) relationships represent a significant opportunity for growth, with fleet sales, partnerships with other businesses, and service contracts offering substantial revenue streams. As we navigate through 2025, digital marketing has become essential for dealerships looking to expand their B2B presence.   This article explores five powerful B2B digital marketing strategies that dealerships should implement this year to strengthen relationships with business clients, increase lead generation, and drive sales in the commercial sector. 1. Strategic B2B Cold Calling Despite the digital revolution, person-to-person communication remains remarkably…

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. If the world was once loud, today it is deafening.On a single day in 2024, about 329 exabytes of data is created, captured, copied and consumed. If you were to store this data on DVDs, you would need almost 66 billion discs. If you stacked them together, they would reach nearly 13 million kilometers in height or, roughly 34 times the distance from Earth to the Moon.Content is everywhere, all the time and all at once. On average, consumers are exposed…

A great content marketing campaign shows us that there’s more than one way to share a story. Variety in platforms, tactics and strategy help the best campaigns stand head and shoulders above the rest, informing audiences about a product, service or organization. We’ve selected three 2024 Ragan PR Daily Content Marketing Awards winners to showcase strategies behind the selected entries. We’re focusing on the best campaigns to emerge from the field for this edition of our awards showcase. Remember to fill out your application by the February 21 deadline to apply to next year’s awards edition. Best DEI Strategy Campaign:…

New Delhi: ZEE5 has elevated Raghuveer Singh to the role of Vice President, Social Media & Content Marketing. In his expanded remit, Singh will lead the platform’s social media strategy and content-driven marketing efforts across India and global markets. Singh joined ZEE5 in 2019 as Associate Director, Marketing (SVOD) and was later promoted to Director, Social Media & Content Marketing, India & Global in December 2024. Over the years, he has overseen several campaigns aimed at strengthening ZEE5’s digital engagement and subscription-focused content marketing strategy. With this leadership change, ZEE5 is expected to continue refining its digital outreach and audience…

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. (It’s fun math, we promise.) Grab a bevy and dive into the latest social media stats for ol’ faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky. What the stats tell us Short-form video is winning everywhereAcross platforms, short-form video is the way to go for memorable and engaging content. With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos…

Create Effective Content, Faster, With 10 Sessions | All Available Now Content marketing is changing—and the old playbooks for SEO, SEM, and social media are failing fast. Don’t fall behind in this age of AI. Discover new ways to ideate, create, repurpose, and distribute effective B2B content without breaking your back (or bank) in this live series with today’s top content marketers. Register Now—Free for PRO! Thanks for registering! Up next: Today’s live session: 10 Sessions | All Available Now Discover new ways to ideate, create, repurpose, and distribute effective B2B content…

On paper, search engine optimization (SEO) and email marketing can seem like two completely different worlds.  With one, you are trying to improve website visibility and Google ranking through organic methods, while with the other, you are trying to promote content and drive engagement through targeted digital messaging.  However, having hopped between the two worlds over the last 15 years of my career, I can tell you that SEO and email marketing have much more in common than you might initially think. In fact, they have the same foundational goal: to build brand awareness and customer engagement.  While the links…

AI in content marketing is transforming how marketers like you have traditionally worked. It’s helping you become more strategic in planning your campaigns and more efficient. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. In other words, this collaboration between AI marketing and marketers isn’t about replacing humans. It’s about enhancing our ability to create, distribute…