Autor: maximusgriss@gmail.com

Escalating trade tensions and unpredictable tariff policies pose unprecedented challenges to businesses’ bottom lines. For marketers, particularly those navigating manufacturing and international commerce, this moment demands strategic reinvention. That’s why some brands are discovering hidden opportunities amid the economic turbulence.  With that in mind, here are three battle-tested approaches to transforming tariff disruptions from threats into competitive advantages. 1. Educate your audience to alleviate concerns One of the most effective things a brand can do is to educate its audience about the tariffs and uncertainties affecting it. Object Edge, a leader in digital transformation for manufacturers, saw that many clients…

Planning content is a step that businesses often ignore in their desire to move fast. But creating a decent content strategy won’t slow you down. In fact, a good strategy will help you SAVE time. It ensures you stay focused on content that’s aligned with your business goals It stops you wasting time on ideas that aren’t a fit At Exploding Topics, we use a simple content strategy template that serves as the basis for everything we produce. You can make a copy of our free content strategy template doc and follow my tips to lay down a solid foundation…

Remuneration:cost-to-company Location:Cape TownJob level:Mid/SeniorType:PermanentCompany:Ad Talent AfricaWho are we: A leading provider of digital solutions for emerging markets, offering software, platforms, marketing and financial services.Who are we looking for: A hands-on content marketing manager to lead our content strategy and production across web, social media and offline channels.What will you do:Develop and execute a comprehensive content strategy aligned with marketing goalsCreate and manage content across various platforms, including website, social media and offline materialsEnsure our branding is consistent across all channelsCollaborate with the Acquisition Manager to align content with traffic and conversion objectivesCoordinate with local teams, agencies and freelancers for translations and…

Pay TV: Making money but losing audiences Cable and satellite television7 remain significant players in media and entertainment, though subscriptions continue to decline. We found that 49% of consumers surveyed currently have a cable or satellite TV subscription, down from 63% three years ago.8 The primary reasons subscribers report paying for these services are to watch live news (43%) and sports (41%). However, the market continues to fall, likely because SVOD services now offer more live sports options, and social media provides free sports clips and news recaps. Older generations are more likely to maintain cable or satellite TV subscriptions, but…

As 2024 draws to a close, one thing is clear: marketing is changing faster than ever. The last time we saw such a seismic shift was during the mobile revolution. Think back to the launch of the iPhone. It didn’t just introduce new technology—it redefined how we connect. Mobile-friendly websites, apps, and push notifications quickly became essential. Brands that adapted thrived, while those that resisted fell behind. Today, we’re witnessing a similar transformation. The rise of generative artificial intelligence (GenAI) and automation is reshaping how businesses operate, engage with audiences, and drive growth. This isn’t just a tech upgrade—it’s a…

The following is a guest editorial courtesy of Charlotte Day, Creative Director at Contentworks Agency. The proprietary (prop) trading space has exploded in recent years. With low barriers to entry, high-volume digital campaigns, and the allure of funded accounts, the sector has become a magnet for retail traders.  At Contentworks Agency, we work with leading financial brands globally, and we’ve compiled 10 essential things every financial marketer should know when promoting prop trading firms. #1 Know the Prop Trading Model Inside-Out First things first. Marketers must understand the prop trading model. Unlike brokers, prop firms make money from performance fees,…

Content marketing is lucrative for freelancers, especially as decision-makers are raising their … More budgets this yeargetty If you’re looking for a high-paying remote job in marketing, you should seriously consider content marketing. Content marketing is often hailed as one of the best forms of marketing because it engages with viewers in a more genuine way than displaying pure ads. It informs an audience and builds trust and credibility with potential buyers, leading them to engage with a company’s products or services later on. „If content is king, marketing it has become imperative for brands everywhere,“ Statista says. „An early…

AmpCast AI Review: The Ultimate Content Marketing Solution for 2025? Plus FAQs AnsweredIn the ever-evolving landscape of digital marketing, creating and distributing content across multiple platforms can feel like a full-time job. Enter AmpCast AI, a revolutionary platform launched in 2025 by Chris Munch and Jay Cruiz, designed to automate content creation, repurposing, and distribution. Building on the success of their previous platform, AmpiFire, AmpCast AI promises to take your content strategy to new heights by transforming a single idea into blog posts, videos, podcasts, social media content, and more, all syndicated across 300+ high-authority platforms. But does it deliver…

8 Steps to start in digital marketing in 2025 Starting a career in digital marketing in 2025 is an exciting opportunity to connect with audiences, build brand presence, and drive results online. These eight essential steps will guide you through the skills, tools, and strategies you need to get started. Step 1: Understand the digital marketing landscape Before you dive into creating campaigns or managing social media accounts, it’s essential to grasp the fundamentals of digital marketing and why it has become such an important part of every business’s strategy. Digital marketing refers to any marketing efforts that use digital…

Remuneration:cost-to-company Location:JohannesburgJob level:MidType:PermanentCompany:Ad Talent AfricaWho are we: An established and renowned media solutions group, leading the way in delivering innovative media advertising solutions to our valued clients.Who are we looking for: A digital marketing and content creator specialist responsible for developing and executing compelling digital marketing campaigns that enhance brand visibility, engage audiences and drive business growth.What will you do:Develop and implement digital marketing campaigns that align with brand and business objectivesCreate high-quality, engaging content for social media, websites, email marketing and other digital platformsManage social media accounts, including content scheduling, community engagement and performance analysisMonitor digital trends, audience behaviour and…