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Even though your budget is shrinking, you can still create content wins.getty Content marketing on a budget? Been there, done that. Picture this: It’s late 2022, and tech layoffs are happening everywhere. The company I worked for was growing—until it wasn’t. Shifting survival strategies poured out of the C-suite. And our content marketing budget? It was gone faster than a viral tweet. Next thing I knew, I was a newly laid-off content marketer suddenly without a team. Fast-forward to today. If your marketing team is still feeling a budget squeeze, it’s not alone. Recent studies show that marketing departments took…

Think about what it’s like to start a friendship with someone new. You might check in on them regularly, keep the conversation light, and occasionally send them a link to something you think they’d like. You’d probably avoid asking them for moving help early on and you certainly wouldn’t ask for a kidney.  With content selling, businesses take a similar approach. They send intentional, useful content to potential customers who have shown an interest in the business to build a relationship. With a sharp content-selling strategy, you too can turn curious prospects into loyal customers.  What is content selling? Content…

January is a month of new opportunities. In 2025, content marketers can kick the year off right, focusing on resets, AI-driven repurposes, cheese, hobbies, and even opposites. Content marketing is the act of curating or creating articles, videos, or podcasts to attract, engage, and retain customers. For merchants, content is often a key to successful search engine optimization and the foundation for social media marketing. What follows are five content marketing ideas your business can try in January 2025. January Reset January is a good time for content marketers to encourage and support potential customers. The new year is synonymous…

By Chris Forhan In 2024, the landscape of content marketing has undergone a seismic shift, challenging traditional keyword-driven strategies and forcing marketers to adapt to a rapidly evolving digital ecosystem. As search engine dominance wanes and audience behaviors change, businesses must reimagine their approach to capturing attention and building trust in an increasingly fragmented online world. Traditional keyword-based content marketing is facing significant challenges. Today, only 30% of informational searches originate on search engines, down from 70% just a decade ago. This shift, along with the introduction of artificial intelligence and changing algorithms, makes it harder for small and mid-sized…

MotionPoint, the global leader in website translation technology, announced the launch of MarketFully, a new parent brand built to transform how companies approach multilingual and multicultural marketing. MarketFully unites the strengths of MotionPoint and its recent acquisitions, Key Content and GetGloby, into a single, integrated platform. All three brands will adopt the “by MarketFully” endorsement while maintaining their distinct brand identities and core operations. They will also gain access to each other’s technologies, innovations, and services to expand their collective capabilities. At the core of the MarketFully brand platform is In Content Marketing™, a new category supporting InLanguage, InCulture and…

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More GrowthX.ai secured $12 million in Series A funding to advance its unique approach to AI-powered content creation, the company announced Monday. Madrona Venture Group led the round, with participation from angel investors. The startup has rapidly grown from concept to a $7 million annual run rate in less than a year by developing AI workflows that enhance rather than replace human expertise in content marketing. “At GrowthX, ‘AI should serve experts, not replace them’ means fixing the ‘blank cursor’ problem,” said…

Between social media, blogs, YouTube, and email, keeping up with what’s going on in the marketing world can quickly turn into a full-time job. With that said, many companies have gone to great lengths to condense everything you need to know into bite-size, low-time commitment chunks. And to help you do just that, here are 25 of today’s top marketing newsletters. 1. Neil Patel Year Started: 2015 Number of Subscribers: 1,000,000+ Send Schedule: Weekly What It Is: As you may or may not know, Neil Patel is considered one of the top SEO and content marketing consultants on the planet.…

Content drives search engine optimization and email and social media marketing, providing the fuel for each. In February 2025, content marketers will almost certainly address Valentine’s Day, but they might also consider the “Peanuts” cartoon creator, Pet Rocks, movies, “Cinderella,” and shopper engagement. What follows are five content marketing ideas for your business. Remember Charles M. Schulz The creator of the “Peanuts” comic strip, Charles Schultz, passed away in February 2000. American cartoonist Charles Schulz passed away on February 12, 2000. Schulz created the beloved comic strip “Peanuts” in 1950, introducing the world to Charlie Brown, Snoopy, Woodstock, and many…

The GistAI-driven experimentation. Marketers will use AI agents to streamline content creation and free up teams for high-level tasks.Visual content growth. The rise of AI tools will fuel more high-quality visual and video content.Evolving search behavior. Content discovery is expanding beyond Google to platforms like TikTok and AI tools. Editor’s Note: This article has been updated to include new data and information. Content marketing is often the heart of B2B marketing strategy. It is the best way to share messaging about the value of a service, product or software solution. And, content marketing changes as technological changes arrive.No arrival is…

With each passing year, content marketing is evolving and becoming more sophisticated. As a marketer, if you don’t keep up with the latest and hottest trends in content marketing, you may be left behind. Podcasts are a great way to keep yourself informed about the most popular content marketing trends, tools, and tactics. One of my favorite things about podcasts is that you can subscribe to them and listen to the episodes on your own time. But here’s the catch: There are too many podcasts to choose from. With so many marketing podcasts vying for your attention, you may be…