January is a month of new opportunities. In 2025, content marketers can kick the year off right, focusing on resets, AI-driven repurposes, cheese, hobbies, and even opposites.
Content marketing is the act of curating or creating articles, videos, or podcasts to attract, engage, and retain customers.
For merchants, content is often a key to successful search engine optimization and the foundation for social media marketing.
What follows are five content marketing ideas your business can try in January 2025.
January Reset
January is a good time for content marketers to encourage and support potential customers.
The new year is synonymous with fresh starts. Roughly 30% of American adults set resolutions to be healthier, more productive, or better organized.
Ecommerce marketers can publish articles, podcasts, and videos to support those resolutions. The content could be both uplifting and promotional to a store’s products.
Here are a few examples.
- A DTC fitness brand might publish a blog post titled “10 Simple Ways to Stick to Your Fitness Resolutions in 2025.” The post could feature the brand’s products, such as yoga mats and resistance bands.
- A home organization retailer could create a short-form video series showcasing “decluttering challenges” that include helpful tools and products.
- A woman’s apparel boutique might write “How to Refresh Your Wardrobe for the New Year,” an article linking to blouses, skirts, or shoes.
AI-driven Repurposes
Generative AI can reproduce and transform content into new formats.
OpenAI released ChatGPT on November 20, 2022, and in surprisingly little time, generative artificial intelligence has become an almost unreplaceable tool for some content marketers.
Many businesses avoid using AI to produce entire articles but often deploy it to reuse or repurpose content.
With the spirit of resets and resolutions in January, content marketers might resolve to remake some content with AI. Here are three examples.
- Convert videos into text. Multiple AI tools can convert a video into blog posts, email newsletters, or social media posts.
- Spotlight written content for social media. Marketers use automation workflows with tools such as Zapier, ChatGPT, and Buffer to generate and schedule dozens of X, Threads, and Facebook posts from a single article.
- Transform chat into FAQs. Another technique is employing AI to anonymize and remake customer chats into FAQs.
National Cheese-lovers Day
Content marketers have an opportunity to celebrate cheese lovers in January 2025.
January 20, 2025, is National Cheese-lovers Day and an opportunity for content marketers to celebrate shoppers who thoroughly enjoy that item.
This pseudo-holiday is often confused with its close kin, National Cheese Day, which is in June, but there are differences. National Cheese Day commemorates the longstanding (perhaps 7,000 years) cheese-making tradition and celebrates a beloved food. Meanwhile, January’s National Cheese-lovers Day focuses on folks who eat cheese.
While this particular celebration will make the most marketing sense for retailers and ecommerce shops in the food or kitchen supply segments, clever marketers from nearly any segment should be able to produce some tasty content about cheese consumption.
Here are a few potential article ideas.
- Kitchen supply shop: “10 Perfect Recipes for the Cheese Gourmond.”
- Pop-culture store: “Which Celebrities Love Cheese? These 20 Sure Do.”
- Luggage merchant: “15 Destination Vacations for Traveling Cheese Lovers.”
‘What If’ Articles
“What if” articles could be a fun way for content marketers to celebrate Opposite Day.
While entertainment is certainly a valid form of content marketing, most folks working in the retail and ecommerce businesses rarely aim to amuse.
January 25, 2025, however, might be a rare opportunity to do just that. National Opposite Day is a whimsical event based on the children’s make-believe game.
To celebrate the occasion, folks might wear clothes backward, walk in reverse, or behave unexpectedly.
Interestingly, a literary form that feels like Opposite Day is the “what if” article, which explores hypothetical scenarios and asks “what if” questions about almost anything one could imagine.
For example, a pet supply store could publish an entire series on the premise “What if dogs owned humans?”
National Hobby Month
January is National Hobby Month.
January is National Hobby Month. It is a time for folks to embrace new interests, rediscover forgotten pastimes, or tackle a hobby they’ve always wanted to try.
Hobbies provide relaxation, personal growth, and even social connections. It’s an excellent opportunity for ecommerce businesses to inspire customers while showcasing products that make it easy to start or improve hobbies.
Hobby-focused content might include articles, videos, or even online courses. Each could be associated with a product bundle or “starter kit” connecting content and commerce.
